Starbucks is collaborating with Alexander Wang to
create t-shirts.

I had such a strong reaction to this,
something akin to nausea.
I'm not sure if I'm even aptly able to explain it.
I'll tell you what my very next thought was though.

Have you seen this movie?
Made by the same dude as Office Space and Extract,
it shows a world 500 years in the future,
where only the dumbest have procreated.
Brands rule the world,
water has been culled in public perception as "the stuff in toilets",
replaced with a big name sugary electrolyte drink.
And clothing (which is the point of this reference),
is nothing but wearable advertisements.

I love Alexander Wang, totally a brilliant designer,
but I don't get this.
I can't even seem to see any indication that this is a charity based move.
This reeks of trying.
Which is lame, sure,
but it's mostly the corporatey corporate-ness of Starbucks,
trying to find 'cool way' for advertisement and exposure
that just pisses me off.
No comments:
Post a Comment